My name is Jessy Assy Bissal and I have a Bachelor's and Master's degree in English Literature (both with High Distinction). I have over 4-5 years of experience working as a copywriter/texter, over 8 years of experience teaching writing and research at the university level, and over 8 years of experience editing professional/academic/technical documents.
I have a good understanding of B2B and B2C copywriting: To be more specific, I have written content with both B2B and B2C customers in mind, each time considering the unique customer persona I'm addressing and being mindful of where they are on the customer journey so I can know how to address their unique pain points successfully. Lastly, I have a minor in Creative Writing and have also worked in so many different industries.
Some of the companies I've written content for include: A Creative Agency for Live & Corporate Events, a Pest Control & Food Safety Company, Photocopy & Office Suppliers, a Machine Learning & Artificial Intelligence Company with a SAAS, A Digital Agency, a Global Acting Public Relations Agency, a VPN service provider, a leading software manufacturer in the field of IT security, an Art Curator, a Virtual agent platform powered by industry-leading AI, a medical company focusing on paradigm-shifting advances in the life sciences, and many many more...
So, in short, it's safe to say I'm VERY comfortable writing in ANY domain, from the most technical to the most creative!
I also love learning more about each industry and constantly upgrading my writing and research skills to master the subject I am writing about.
· Was responsible for the implementation of the content marketing strategy including market research, analysis, and the design of the customer journey
· Conducted topic research and prepared content that is appropriate for the target group
· Created new web texts and optimized existing content for SEO / SEM
· Completed an intensive training to gain insight into the business practices of the company
· Was coached on tools like Sistrix, Google Analytics 360, Google Search Console, Google Data Studio and Screaming Frog to better understand visibility, ranking, tech issues discovered while crawling, and other reports and data
· Implemented the basics of benchmarking and effective keyword search by consulting reliable sources like answerthepublic.com, app.kwfinder.com (Mangools), and Seorch.de to maximize conversion
· Regularly wrote (and rewrote) short-form and long-form content based on the results of the keyword research
· Started a new running blog in order to test my growing SEO skills and best practices
· Completed a Google Analytics course and received a Certificate of Completion Valid till June 16, 2023
Started a professional blog and began documenting and posting my reflections on my unorthodox writing and teaching methods with the aim of initiating, along with two colleagues, the first "Instructor Blogging Community” in the Middle-East | Sept. 2015
Prepared a presentation for the Fifth Conference on Effective Teaching and Learning in Higher Education on “Teacher Blogging as Social Constructivism” | Feb.7, 2015
Organized a Teacher Blogging Workshop based on the Conference Presentation | Apr.27/29, 2015
Submitted a co-authored paper to the proceedings book of the Center of Teaching and Learning based on the Conference Presentation, and the Teacher Blogging Workshop | July 31, 2015
Wrote reports for the university’s online Web Bulletin Magazine covering various events on campus
§ SAMS Network GmbH – Public Relations Agency
– Würselen, Germany
o Content Manager
- Revised technical texts related to technical trade press and generated new content in the area of electronics/embedded computing with the aim of boosting SEO
§ Sync – Digital Agency
– Beirut, Lebanon
o Copywriter & Blog Writer
- Wrote the landing pages and technical information for the entire website and was responsible for preparing two monthly formal and informal blog posts on Digital Marketing and Social Media in general, and the company’s updates in particular
§ Mindwhisk – Creative Agency for Live & Corporate Events
– Beirut, Lebanon
o Copywriter & Radio Ad Script Writer
- Wrote the landing pages and creative information for the entire website and was responsible for coming up with slogans and ads for upcoming music festivals and shows
§ Fadel Technology – Photocopy & Office Equipment Suppliers
– Beirut, Lebanon
o Copywriter
- Wrote the landing pages and technical information for the entire website
§ Zonegrun – Pest Control and Food Safety Company
– Beirut, Lebanon
o Copywriter & Blog Writer
- Wrote the landing pages and technical information for the entire website and was responsible for preparing two monthly blog posts on Pest & Food Safety Awareness and Pest knowledge
§ Plottr – Machine Learning & Artificial Intelligence Company with an SAAS – Beirut, Lebanon
o Copywriter
- Wrote the landing pages and technical information for the entire website
§ Zymbol – The Magazine of Symbolism and Surrealism
– Beirut, Lebanon
o Managing Editor
- Was part of a team that accepted/rejected poetry submissions, came up with fundraising projects, and promoted the magazine via different types of social media
§ Flantech Asia Pacific
– Beirut, Lebanon
o Copywriter
- Handled web content research and editing
- Promoted new products online and wrote landing pages
Languages:
Fluent in Written and Spoken Arabic, French, English, and spoken Armenian
Computer Skills:
Proficient in MS Office Suite (Word, Excel, PowerPoint) and internet browsing